I recently had the pleasure of guest lecturing at the University of Toronto School of Continuing Studies thanks to an invite from my good friend Andre Beadle 🤓

We covered a lot of ground from first principles of marketing (“evoke emotion before you drive action”) to building funnels that actually align with business objectives to how AI is changing the way we ideate create and analyze campaigns.

I shared examples from my work across ecommerce, B2B and even politics, all with the goal of showing how different verticals can adapt the same core principles for better results.

A big thank you to Megan, Ian, Hailey and peers who jumped in with thoughtful questions from clarifying what performance marketing really means today to challenging how we approach emerging platforms. Your curiosity made the conversation undoubtedly better.

Always energizing to speak with the next generation of marketers and share some real world perspective 🙏