PortCo execs: The biggest CAC killer isn’t your attribution model. It’s your basics.

We’ve audited dozens of $10M+ DTC brands. The pattern is the same: advanced attribution models, AI-driven personalization, complex tech stacks…

…but the fundamentals are broken.

It’s like trying to win an F1 race with flat tires. No matter how much fuel you burn, you’re not going to finish.

The misses are shockingly simple:

Same creative for cold and warm traffic
One-size-fits-all email + SMS blasts
No audience-specific landing pages

A VC once brought us a DTC apparel brand with this exact problem. Their board decks bragged about sophisticated product matching and AI attribution tools.

The numbers told a different story:
Cart abandoners saw the same ads as first-time visitors, High-intent product viewers landed on a generic homepage and Email sequences treated $5 browsers like $500 repeat buyers.

Our advice was simple:

✅ Retag the funnel with behaviour-based triggers
✅ Build landing pages by traffic source + funnel stage
✅ Personalize retargeting creative by intent signal

You don’t need the next growth hack.
You need the fundamentals, done right.

When’s the last time you walked your own customer journey, from cold click to conversion? If you can’t answer, let’s talk.