Here’s three metrics that actually predict VC backed eCom brand success:

(Hint: ROAS Isn’t One)

If ROAS is your go-to KPI, you’re not alone.

You’re just not scaling sustainably.

We get it. Platform-reported ROAS looks good on a pitch deck.
But it’s a vanity metric in most growth-stage environments.

Here’s what we look at instead:

– Contribution Margin per Order tells us if growth is profitable
– Time to Break Even by Channel shows us where the payback reality lives
– LTV:CAC at 90 Days predicts retention, not just first-order wins

When you optimize for these, ROAS takes care of itself.
When you chase ROAS, you often chase your tail.

Want to benchmark your portfolio against brands doing it right?
Let’s talk metrics that actually matter.