CFOs love the idea of cutting agency fees, until results drop.
But smart brands know the truth.
– Your $2M ad spend media team only learns from $2M. An agency learns from $30M.
– In-house means you pay full freight for mistakes. Agencies already made those elsewhere.
– A single wrong hire can set growth back 12 months.
I’ve said it before: agencies are not a cost they’re a shortcut (if you pick the right one).